Bachelor of Business Administration (Hons)

About The Programme

The Bachelor of Business Administration (BBA) degree programme is one of the most widely valued degrees in the modern work environment. It provides a solid grounding in many areas of business and is flexible enough to prepare graduates for employment in many different careers, in varied disciplines such marketing, operations, management and administrative work. You will be equipped with enhanced skills that contribute towards improvements in their workplaces.

Awarding Institution

Asia e University

January, May and September

Only part-time study mode

4 years and 4 months

14 semesters (1 semester is 4 months)


  1. Principles of Management
  2. Business Mathematics
  3. Office Application Software
  4. Introduction to Financial Accounting
  5. Principles of Marketing
  6. Business Statistics
  7. Microeconomics
  8. Introduction to Finance
  9. Human Resource Management
  10. Macroeconomics
  11. Organizational Behavior
  12. Operations Management
  13. Business Law
  14. Management Information System
  15. International Business
  16. Business Research Method
  17. Strategic Management

Specialization (Choose 1 only)

A) Marketing and E-Commerce

  1. Marketing Management
  2. Integrated Marketing Communication
  3. Customer Relationship Management
  4. Internet Marketing
  5. Advertising and Direct Marketing
  6. Consumer Behavior
  7. International Marketing
  8. Introduction to E-Commerce
  9. Intermediate to E-Commerce
  10. E- Advertising

B) Accounting and Finance

  1. Islamic Finance System
  2. Cost Accounting
  3. Corporate Finance
  4. Investment Analysis
  5. Management Accounting
  6. Management Accounting
  7. Auditing
  8. Principles of Taxation
  9. Financial Markets and Institutions
  10. International Finance

C) Business Information System

  1. Fundamental Concepts of ICT
  2. Ethics and Law of ICT
  3. Information System Analysis and Design
  4. The Internet and World Web (www)
  5. Data Warehousing
  6. Decision Support Systems
  7. Accounting Information System
  8. IS Audit and Control
  9. IS Strategic Planning
  10. IS Project Management

Elective Subjects (Choose 4 only)

  1. Service Quality Management
  2. Business Communication
  3. Event Management
  4. Record Management
  5. Project Management AND Industrial Training or Project Paper


Applicable to Malaysian Students only

  1. Tamadun Islam dan Tamadun Asia
  2. Hubungan Etnik
  3. Academic Writing
  4. Comparative Ethics
  5. Social Responsibility Project

Applicable to International Students only

  1. Malay Language (Bahasa Melayu) and Communication
  2. Malaysian Studies
  3. Academic Writing
  4. Comparative Ethics
  5. Social Responsibility Project

University Compulsory

  1. Information Literacy and Research Skills
  2. Entrepreneurship and Ethics in Malaysia
  3. Asian Studies

Normal Entry:

  • STPM/ ‘A’ Level or equivalent qualifications with minimum Grade C (CGPA 2.0) in two (2) subjects AND Pass in Mathematics and English Language at SPM / ‘O’ Level or equivalent; OR
  • STAM with minimum Grade Jayyid AND Pass in Mathematics and English Language at SPM / ‘O’ Level or equivalent; OR
  • A Diploma (MQP Level 4) / Advanced Diploma (MQF Level 5) OR equivalent qualifications; OR
  • A Matriculation / Foundation Programme or equivalent qualifications with minimum CGPA of 2.00; OR
  • UEC with minimum Grade B in five (5) subjects AND Pass in Mathematics and English Language; OR
  • Other equivalent qualifications recognised.

English Language Competency Requirements:

  • Minimum score of 6.0 for IELTS or its equivalent.
  • Any international student from countries using English as an official medium of instruction or from an academic institution using English as a medium of instruction shall normally be exempted from the above requirement.

Alternative Entry

Accreditation of Prior Experiential Learning (APEL) Entry Requirements:

  • Minimum 21 years of age in the year of application;
  • Possess relevant work experience; and
  • Passed an aptitude and APEL assessment
  • Assignment (2) 60%
  • Examination 40%
Tuition feeRM 21,235
Registration FeeRM500

Students may pay through the following channels:

  1. EPF withdrawal
  2. Monthly installments OR
  3. PTPTN